Kentucky is Open for business
Low Cost of Business
- 10 of the largest Fortune 25 global corporations
- 17 of the largest Fortune 25 US corporations
- 395 international companies
- 1,000s of domestic companies
The favorable business climate in Kentucky has enticed many to come set up shop in the Commonwealth. Bolstered by one of the most competitive tax structures in the region and one of the most affordable costs for electricity in the nation = currently 3.54 cents per kWh (October 2013), Kentucky has one of the lowest overall costs of doing business in the United States.
Location Location Location
- Located at the geographic center of the eastern US and within 600 miles of 2/3s of the nation’s population.
- At the highway crossroads for the Canada to Florida I-75 route, and the St. Louis to Norfolk I-64 route.
- Serviced by two major shipping hubs, UPS WorldPort based in Louisville KY and DHL based in Erlanger KY.
- Excellent river and railway access, providing services from the Great Lakes to the Gulf of Mexico.
- 8 public universities, over 25 private universities, and 16 community and technical colleges located on over 68 campuses statewide.
- Population: 4,339,367
- Median Age: 38.1
- Median Income: $41,236
- 5 commercial airports
- 14 interstates and parkways
- 4 major railways
- 7 public riverports
Whether you’re shipping goods or meeting clients, Kentucky has the transportation infrastucture to help your business operate smoothly and efficiently.
- North American Business Cost Review, 2011 Edition, prepared by Economy.com, Inc.
- KY Cabinet for Economic Development Business and Industry Information System (KBIIS)
- US Census Bureau, 2010
- Kentucky Council on Postsecondary Education
- Kentucky Transportation Cabinet
KENTUCKY ECONOMIC DEVELOPMENT GUIDE of Kentucky Cabinet for Economic Development
Kentucky Cabinet for Economic Development – Circulation: 15,000. Audience: site selectors, relocating businesses – CLIENT OBJECTIVES: Since 2008, Journal has partnered with the Kentucky Cabinet for Economic Development – Kentucky’s main economic development agency – to design an integrated media program that promotes the state’s favorable business climate, markets its thriving industry clusters, details its programs to assist business and highlights the unique quality-of-life attributes of the Bluegrass State. http://www.kaedonline.org/
EXECUTION Journal designed an integrated media program that expands the state’s reach in its target markets. • An annual economic development magazine features original articles and photography that reflect the state’s business successes, industry clusters, economic development programs and quality of life.
• A digital version of the magazine is enhanced with animation, video and links.
• A companion website features video of business success stories, a photo gallery, maps, detailed demographic information, the latest economic development news from around the state and links to key resources. The site is also promoted on the Kentucky Cabinet for Economic Development’s site, www.ThinkKentucky.com.
• A YouTube channel promotes content and further engages readers, while the Economic Development Trends blog and companion LinkedIn group and Twitter feeds promote the latest developments in the state.
• A special section landing page and the client organization’s website provide additional outlets for content.
RESULTS: The Kentucky Cabinet for Economic Development has used the project as one of its key business recruitment marketing pieces. The magazine is distributed at national and international trade shows, to key economic development and government partners in Kentucky, on foreign trade missions, and to key business prospects and partners at major events including the Kentucky Derby and FEI World Equestrian Games held in Lexington in 2010. The Kentucky Cabinet for Economic Development is the state’s chief economic development organization and its efforts were responsible for new business investment in Kentucky in 2009 alone totaling nearly $977 million with the creation of more than 6,600 new jobs.